Piagets Cognitive Theory Children And Young People Essay Essay Example

Piagets Cognitive Theory Children And Young People Essay Essay Example Piagets Cognitive Theory Children And Young People Essay Essay Piagets Cognitive Theory Children And Young People Essay Essay B. The basic construct of Piaget s theory of cognitive development. As we know, the celebrated theory of cognitive development was found by Jean Piaget. He was born in 1896 ( Newkirk, 2009 ) . Newkirk besides mentioned that Piaget was a theoreticians and besides a life scientist. Besides, the writer reported that Piaget did detecting his ain kids and attracted to alterations that occured and developed in kids s head and the factors behind these alterations. In add-on, Gartrell ( 2011 ) besides stated that Piaget s method by oppugning the kids is called as clinical method. Children started to develop their apprehension through their surrounding based on four phases of cognitive development. As mentioned by Gartrell the phases are the sensorimotor phase, preoperational phase, concrete operational phase and in conclusion formal operations phase. The first phase is sensorimotor phase which starts when the babes were born until age of 2 old ages old while 2nd phase starts around the age of 2 to 7 old ages ( Santrock, 2011 ) . The writer besides claimed about the other phases, that are the 3rd phase, concrete operational phase which lasts from 7 until 11 or 12 old ages old and in conclusion traveling to the 4th phase is formal operations phase. Compared to the other three phases earlier which affecting babes and kids, this last phase is affecting with the adolescence and maturity. This is the highest phase in cognitive development because this is where a individual can do such logical thinking and hypothesis ( Santrock, 2011 ) for illustration, non merely concrete events but besides towards abstract events such as feelings or inferencing scientific experiments. Furthermore, Santrock ( 2011 ) proposed that there are two basic inclinations that will travel together with these four phases, which are organisation and adaptation. Ormrod ( 2011 ) stated that organisation is possibility of a individual to manage their procedure of thought. It is besides called as strategies which means the edifice block of intelligent behaviour. Following, adaptation is the procedure of an person to accommodate to the environment ( Ormrod, 2011 ) . In the same manner, Ormrod stated that there are two basic procedures in adaptation which are assimilation and adjustment. Harmonizing to Krause, Bochner and Duchesne, knowledge is the mental procedures involved in perceiving, go toing to, understanding and remembering information ( 2007, p43 ) . Piaget s theory of cognitive is underline into the consciousness of head and thought. As kids are developing, their manner of thought started to alter from clip to clip consequently to the four phases. Piaget was non truly interested into the cognition holding by the kids but he was more fascinated by the manner of kids think, observe their surrounding and how they express it into addresss ( Krause et al. , 2007 ) . The writers excessively found that Piaget and his theory are of import because he is the first theoreticians that came out with such theory about development of kids from the facet of cognitive and his thought is still be utilizing untill now even though it has been old ages. c. Discuss how the Piaget s theory apply to child development. Self development is really of import in kids s life because it develop in them while they are turning up. In Piaget s theory of cognitive development, he focused of four phases of kids development that are, sensorimotor phase as the first, secondly is preoperational phase, following concrete operational phase and last but non least formal operations phase. As explained earlier, sensorimotor phase is occured from the birth untill the age of 2 old ages. Harmonizing to Krause et al. , ( 2007 ) , babies in this phase will get down to develope their physiological reactions by making some motor activities and senses. They are seeking to understand the universe around them. For illustration, babies will demo happy look or express joying when we are badgering and snuggling with them, this shows that babies started to do sense things around them but with limited abilities because it is merely based on what they get through their senses. In sensorimotor, there are sub-stages that divided into 6 classs, that are physiological reactions, primary round reactions, secondary round reactions, coordination of reactions, third round reactions and early representional idea ( Brenda, 2010 ) . The first sub-stage is physiological reactions, harmonizing to Brenda ( 2010 ) this sub-stage is occured from the birth of the babies until 1 month old. During this phase, babies understand their surrounding by utilizing simple physiological reactions for illustration they will get downing to smile. Next, primary round reactions sub-stage is when the babies are 1 to 4 months. Assortment of actions will be perform. For case, babies are sucking his or her pollex, and as a consequence they will reiterate the same actions because it pleasure them. As it goes on, 3rd sub-stage is secondary round reactions which occured during 4 to 8 months. Brenda ( 2010 ) mentioned in this sub-stage, the babies will be making the same actions but it extends out to the environment such as replacing sucking their pollexs with gum elastic playthings. In other words the babies are holding betterment in their reactions. Furthermore, in 4th sub-stage which is coordination of reactions from the age of 8 to 12 months. They will get down to demo clear actions and observe others behavior other than get downing to develop ability in acknowledging the things that had been show n to them. As illustration, alternatively of sucking pollex, babies will replace it with their playthings. They may squash their gum elastic playthings, when it goes mooo mooo , they will acquire aroused and squash it once more. Krause et al. , ( 2007 ) proposed that the babies besides will understand that their playthings are exist even though they can non be seen or touch it or called it as object permanance . For illustration, a doll at first was played by baby, when we put and conceal it under cover the baby will be able to look for it. Babies who do non make this sub-stage will non be able to look for it, but they will merely non recognize it. As the babies are turning up to go yearlings, the sub-stages besides traveling to the following, third layman reactions where occured during yearling age 12 to 18 months. This is the clip where yearlings will larn the construct of trial-error experiments with the intent of acquiring attending ( Brenda, 2010 ) . Specifically, one of th e activity might be making by yearlings is hitting fork and spoon on the dining tabular array, merely to cognize what will go on, what sound will come out, and what are the reactions they will acquire from others. Krause et Al. called this procedure as goal-directed or knowing action ( 2007, p46 ) . Last but non least sub-stage is early representional talk, from the yearlings at age of 18 until 24 months old ( Krause et al. , 2007 ) . Based on the writers, this last sub-stage is where we can see the yearlings start to copy others. During this phase, people around them need to be careful and merely if possible demoing them the good side particularly their parents. This is because since parents are the closest people in yearlings life, they will detect what their parents are making. For illustration, if the female parents normally brushing the house at the forenoon, the yearlings will detect it and will make the same action of brushing the house even though it is without the broom. A s I experienced this excessively, during my visits to my aunty s place, she has a 19 months old yearlings. I realized that her child support following my manner of reading magazines and imbibing java from my mug. Even though the objects are non with the babe, but she followed my actions. In my sentiment, parents need to acquire close with yearling to assist their growing and seek to play game with them such as peek-a-boo game because this will assist the kids to strenghten their object-permanance ability and traveling to the following phases as Piaget had observed. The 2nd phase that apply to child development is preoperational phase, which occured within the age of 2 to 7 old ages old. Newkirk ( 2009 ) proposed that kids in this phase will develop from several facets. They will be more capable in the use of linguistic communication accomplishments for case they can explicate the objects by replacing it with images or words. But they still non be able to talk like grownup, they can at least utilize one or two-words sentences to delivered messages. Harmonizing to Newkirk, imaginativeness degree of kids in this phase will normally increase and they are more funny to all things alternatively of being logical. Unlikely the first phase, in this 2nd phase kids will pass more of their clip by seting function while they are playing. For case, kids ever pretend a box is a house for them to shelter. Even myself experienced that during my childhood. I built my alleged home by utilizing boxes and I create my ain family members utilizing my dolls to remai n in that house, I even pretend cooked repasts for my family . This prove that kids s imaginativeness during this phase is really high but they still need supervising from parents in instance they are exposed to unappropriate elements. Krause et Al. ( 2007 ) noted that there are three chief features of preoperational phase which are egoism, centration and animism. The writer define egoist as the individual who is unable to portion another individual s thought or position because the individual considered that all position are the same with he or she. Piaget s had done with the Three Mountain Tasks theoretical account experiments, and as the consequence the kids expects that the individual on other side of the theoretical account is seeing the same position as them ( Krause et al. , 2007 ) . Following is centration, the writers described the significance as the kids focus on one characteristic of jobs while disregarding other characteristics. For illustration, kids will non understa nd if we tell them Your sister is my girl because their ability is limited. Traveling on, the last characteristic is animism. In this characteristic, the writers claimed that kids belief that all things have lives. They considered inanimate objects have emotions and feelings like them. For illustration, a miss who age 3 old ages old ever talk with her teddy bear as the teddy bear is alive and answers her. Piaget s 3rd phase in kid development is concrete operational phase which is from the age of 7 to 11 old ages ( Santrock, 2011 ) . During this phase, kids are able to logically believe about the concrete events and get downing to extinguish their egoism which means they started to larn to see other s position excessively. Even though they are acquiring capable in the use of logic but they still holding the trouble in understanding the conjectural constructs ( Krause et al. , 2007 ) . The writers besides claimed that there are several procedures in this phase that involve in kid development, that are reversibility where the kids have the ability to believe about the rearward event such as in mathematical resolution jobs where they need to add and deduct and add it back, secondly is seriation which menas the ability to mentally set things in order harmonizing to its characteristics for illustration size, weight, and tallness. Next is compensation, where the kids have the ability see th at something is increase because of something is decrease such as the tallness is increasing because of the breadth s decreasing and frailty versa. Besides, the 4th is classficiation which means the ability that kids have to call and place the sets or group of the objects by its characteristics such as size, colorss and visual aspect. Class inclusion is the 5th procedures mentioned by the writers which bring the significance of ability to understand that a little sum of groups can be combine to organize a big group as Krause et Al. called it as multiple categorization ( 2007, p53 ) . For illustration a auto can be include into it s trade name name such as Proton or under big group of vehicles. Last but non least the procedures found by Krause et Al. ( 2007 ) is preservation, whereby kids at last know that measures, or lenghts are non related at all to the agreement or visual aspect of the things. For illustration, a kid is presented with two same sized of bowls filled with flour, b ut when one of the full bowl flour is pour into jar with different sized he and she or he will still cognize that the measure of the flour is the same either it is in bowl or jar. Last, the 4th phases in Piagetian is formal operations which occur to 11 old ages old kids and beyond ( Santrock, 2011 ) . As we can see, this is the highest degree of kid development in Piaget s theory as it goes until our maturity. Santrock stated that in this stages people continue to develop ability of believing with presence of abstract construct. Logically, kids begin to take notes about the possibility of the effects of every events they experienced and besides started to believe in a formal manner. Besides, Krause et Al. ( 2007 ) suggested that kids in this phase are already cognize how to utilize deductive and inductive logical thinking. As the writer define deductive logical thinking as the potency of kids to utilize a general rule to find a specific result, on the other manus inductive logical thinking is utilizing and detecting specific result to include general rules. In this concluding phase besides kids will develop their job resolution activities. When come ining adol oscence, they are able to make systematic planning in their life and besides do a hypothesis, illation far better than phases before ( Brenda, 2010 ) . Overall, that are the four phases that involve in kid development until adolescence. d. Discuss how the Piaget s theory apply kids in preschool and early primary degrees. Preschool kids are fundamentally who are still develop their cognitive abilities in phase two, preoperational. As stated by Krause et Al. ( 2007 ) sing using Piaget s theory into preschoolchildren who are still in phase two, there will be at least two parties that involved in assisting to use this cognitive theory to kids foremost parents, secondly pedagogues or teachers.Moreover, by introduce to kids this construct means we are allowing them to be independent and research their universe by themselves. Preschool kids who are fundamentally age between 4 to 6 old ages are in preoperaional phase. As I explained in old sub-questions, kids in this phase has become more capable in obtaining linguistic communication accomplishments and utilizing it to stand for objects but still limited because they can non make the events where account demand to associate with concrete logic. First as parents, they must give freedom to their kids particularly preschool kids to play with their friends since kids in this phase will pass more of their clip with playing ( Krause et al. , 2007 ) . Nowadays, bulk of parents ever holding misconceptions, they think that they can non allow their kids play excessively much, in fact they should non excessively rigorous in commanding their kids. What parents should make is by allowing their kids play with their friends but do certain to supervising who are their friends. Logically, harmonizing to Krause et al. , by giving kids opportunity to play, they will research their universe while interacting with friends ( 2007 ) . Make a safe-mode topographic point for them to play so that they feels your attending towards them, during this procedure kids will meet some jobs. This is the right clip to allow them be independence by work outing their jobs but with supervising. Even though at first they might non truly capable in work outing it but it will be better as they go through this procedure and acquire cognition from what we called as hands-on experiences ( Krause et al. , 2007 ) . Besides, Ormrod suggested that parents should ever pass on with their kids particularly who are in this phase. This is because kids may experience left out if their parents are excessively busy and even do non hold clip to pass with them. In other manner, this besides a good chances to increas the degree of self-pride of the kids. On the other manus, instructors besides play an of import function in using preoperational phase towards preschool kids. Newkirk found out that since kids during this phase will normally be in egoism province, they do non recognize about other positions ( 2009 ) . So, as a instructor demand to cognize how to manage this state of affairs for illustration allowing the kids holding conversation with the equals in category will heighten their apprehension of others universe or instructors can make a inquiries and replies session with the preschool pupils. The intent of making that is because to increase the self regard of kids and to allow them hear others positions excessively so that their degree of egoism can be decrease. As an pedagogues, creactivity is needed to pull preschool kids in larning such as by utilizing ocular AIDSs to excite the kids s head ( Newkirk, 2009 ) . Examples of ocular AIDSs are like conveying props such as the existent fruits if instructors want to learn about type of fruits in category. After finished instruction, instructors can function the pupils with the fruits, and allow them hold the hands-on experience. The writer besides did mentioned that in order to develop preoperational phase between the kids, use things that are different for illustrations cue cards written words and inquire them to make sentences based on cards that they have or instructors can inquire the preschool pupils to work in a group. In add-on, interactions with equals will assist the preschool kids to better their cognitive development or it is called as disequilibrium ( Ormrod, 2011 ) . Why speaking with equals can assist the kids? This is because, logically the kids and equals are at the same age degree, so they can be more understanding between their group. How can we cognize if the kids are using preoperation phase in their cognitive development? Krause et Al. ( 2007 ) described that the development at each cognitive phases is called as mileposts. In this preoperational phase, Krause et Al. besides reported the kids s mileposts development is from the facet of thought and linguistic communication accomplishment whereby they know to replace objects with drawing, words or gestures. As for case, when kids are at shopping promenade, they are able to state their parents by indicating to the things that attract them such as playthings and dolls. Besides kids besides learnt to bring forth sound for illustration while they are playing with their soldier playthings, they can do sound like dush dush to bespeak the soldier playthings they are playing with are contending. In contrast, kids who do non develop good in this phase will no be able to distinguish between the life things and inanimate objects. For illustration, they are handling the ex istent cats and cat doll the same as both have feelings, emotions and cognize how to experience hungry whereas merely the living things can experience all that. In a nutshell, kids will make each phases when the preparedness come and they still need to be taught to steer to the right way. Krause et Al. ( 2007 ) did proposed that instructors and parents should non learn their kids the highest degree of phases if it is non the right clip by means the kids are merely non ready yet. e. Summary. In decision, I agreed with propose suggested by Ormrod ( 2011 ) , Piaget s theory have its ain benefits and disadvantegous. As Piaget s thought was the first to speak about cognitive development among kids, his thought is the celebrated one and still be used even until today. In my sentiment, Piaget s theory had changed people s position about kids development. Even though every bit reported by Newkirk ( 2009 ) , kids development are non ever traveling from each phase harmonizing to the age that Piaget s planned, but they still will traveling harmonizing to the phase either it is fast or tardily. Last but non least, execution of cognitive theory in kids development is really effectual as it will be really helpful towards the kids themselves as this theory aid to act upon kids in the facets of biological ripening, activities, societal experiences and equilibration.

Safeguarding Vulnerable Elderly from Physical Abuse Essay

Safeguarding Vulnerable Elderly from Physical Abuse - Essay Example The elderly old are prone to physical abuse and physical neglect. Physical abuse is defined as any act of violence that may lead to injury, pain, disease or impairment. This kind of abuse may take the form of: pushing, pinching, slapping, force feeding, improper administration of medication, incorrect positioning, etc. Signs of physical abuse may include rope marks, lacerations, bruises, fracture and burns. Physical neglect, on the other hand, is typified by a failure by the caregiver to prevent harm or provide desired living condition for an elderly old. This form of abuse encompasses acts such as failure to provide physical aids e.g. hearing aids and eye glasses, and denying health maintenance care to an elderly person (White, 2000).Reasons why the elderly are vulnerable  Vulnerable elderly old may faces abuse from their relatives, family members or paid care givers. The reasons for their vulnerability are quite varied. Physical abuse of elderly people can happen once or may happ en repeatedly. Sudden outburst by the elderly person might lead the care giver to slap the elderly, an act that is considered abusive. Sometimes the care giver might not know how to handle or support an elderly person. This lack of proper training can lead to injuries (Acierno et al, 2010). Most elderly old are slow in conversation and movement. This may frustrate the care giver resulting in rough handling and annoyance. Hot temper from the care giver might result Family members may find it cumbersome and stressful to care.... Physical abuse is defined as any act of violence that may lead to injury, pain, disease or impairment. This kind of abuse may take the form of: pushing, pinching, slapping, force feeding, improper administration of medication, incorrect positioning, etc. Signs of physical abuse may include rope marks, lacerations, bruises, fracture and burns. Physical neglect, on the other hand, is typified by a failure by the caregiver to prevent harm or provide desired living condition for an elderly old. This form of abuse encompasses acts such as failure to provide physical aids e.g. hearing aids and eye glasses, and denying health maintenance care to an elderly person (White, 2000). Reasons why the elderly are vulnerable Vulnerable elderly old may faces abuse from their relatives, family members or paid care givers. The reasons for their vulnerability are quite varied. Physical abuse of elderly people can happen once or may happen repeatedly. Sudden outburst by the elderly person might lead the care giver to slap the elderly, an act that is considered abusive. Sometimes the care giver might not know how to handle or support an elderly person. This lack of proper training can lead to injuries (Acierno et al, 2010). Most elderly old are slow in conversation and movement. This may frustrate the care giver resulting in rough handling and annoyance. Hot temper from the care giver might result into actual physical harm on the elderly person. In a family setup, abuse may occur due to long-standing hostilities between the elderly person and the family members. Family members may find it cumbersome and stressful to care for the elderly relative. Some of these families may leave the elderly person unattended to, exposing him to suffering. Abuse of the elderly old can also take place in a

1.the emperor and the assassin 2.Hero Thesis Example | Topics and Well Written Essays - 250 words

1.the emperor and the assassin 2.Hero - Thesis Example The king’s personality developed from his childhood when he was growing up. Chen Kaige’s character analysis can be extended to an analysis of the Chinese culture. The film has addressed many issues that haunt Chinese culture up to date. It addresses issues such as the value of an individual in a highly populated country, issues of betrayals in politics, and assassinations. The film ‘Hero’ offers a Taoist take on the first emperor’s rule. Taoism is the guiding principle of Chinese activities. The film ‘hero’ conveys Taoism by portraying the human world and natural world as one. By embracing the world, one sees only friends and not enemies. A Taoist faces anything without emotion. The film presents beautiful scenes and images in line with Taoist aesthetics. The images are simple in color and the landscapes are mono colored. The swordsmen wear robes that have a color similar to the landscape. In the entire movie, there are no flowers or delicate things as is expected in a royal palace. The king is the hero every dynasty represents earth, wood, metal, water, and fire (Li

Narrative Writing Assessment Essay Example for Free

Narrative Writing Assessment Essay Warm up the prompt by reading something short, such as a picture book, that matches the prompt. †¢ The prompt is to be â€Å"loose†, that is the student can write on any subject that comes to mind, tweaking the prompt to fit him/her. †¢ The mode of the piece is narrative. This simply means a personal experience. †¢ The maximum time to write is 30 minutes. When the student is finished, proceed with other assessments or share the pieces you wrote to one another. †¢ The teacher writes as well. This encourages and motivates the student, showing him/her you value the writing †¢ This piece is to be an â€Å"on-demand† piece. This means that the writer is not to recopy. It is expected to be a rough draft. †¢ Provide composition paper with lines, or use the spiral and tear the paper out. You can cut off the messy ripped paper along the side if you want later. †¢ The primary â€Å"topics† to use are subjects many authors write about: a favorite person, place or thing. Writers usually tell about their favorite using the narrative mode because the narrative, a true story that follows a story line, is more interesting. Narrative Writing Assessment Protocols Picture Books Matching the Topics: Place All the Places to Love (MacLachlan) If You’re Not from the Prairie (Bouchard) The Canoe (Gary Paulsen) Person My Rotten Redheaded Brother (Palocco) Thank You Mr. Falker (Palocco) My Great Aunt Arizona (Houston) Thing (can be an object or a pet) My Grandpa Was a Cowboy (the ring—Silky Sullivan) The Worry Stone (Dengler). Everybody Needs a Rock (Baylor) What to say: â€Å"Today we are going to write a narrative about somethinganything—that matters to you or comes to your mind about a favorite person, place or thing. Tell your piece like a story, that is, something happens. When we were younger, all of us have had something or someone or someplace that comes to mind that stands out. Which would you like to write about? (Show the student the three books, one on a favorite person, one a place, etc. The student selects. ) Pick a favorite to write about: person, place or thing. I’ll read you the picture book you pick to help stimulate some ideas. † Scoring Protocols: †¢ Use the â€Å"3† anchor papers for each grade from third through twelfth to find a match between the anchor and your student’s writing. This is holistic scoring. Record the grade and date. †¢ Count by estimating the number of words the student wrote. Record. †¢ Record how many minutes he/she wrote. †¢ Find two or three things that are strengths to use as specific reinforcements to share with the student the next day. What you notice and show to the student will be repeated in future writing.

History of Computers :: Computers Technology Essays

History of Computers In current society, computers are a staple in our everyday lives. We rely on them for schoolwork, entertainment purposes, and our jobs, as well as other everyday tasks such as checking the weather. The computer industry, as a whole, has grown rapidly over the last few decades, and has permanently woven itself into the lives of people around the world. Each day, progress is made in the technological world which cause great advancements in our communities. The world has witnessed fascinating changes from the first â€Å"general-purpose electronic computer† (Maxfield) up until our current desktop PCs through their cost, size, and efficiency. John William Mauchly and J.Presper Eckert Jr. created the very first â€Å"general-purpose electronic computer† (Maxfield). The machine was known as the ENIAC (electronic numerical integrator and computer), and was built from 1943 to 1946 at the University of Pennsylvania. This computer was colossal in size, weighing in at 30 tons, standing 10 feet tall, and using up about 1,000 square feet of the floor it rested upon. It was primarily made up of vacuum tubes (about 18,000) which used up a great deal of power. The machine used approximately â€Å"150 kilowatts of power, which was enough to light a small town.† (Maxfield). A significant amount of time was spent fixing or replacing the unreliable vacuum tubes, which burnt out daily. There were about 50 tubes per day which needed to be replaced. In later years, it was imperative for Mauchly and Eckert to replace these tubes with a more reliable source of power. A more efficient computer was proposed by the duo in late 1944, referred to as EDVAC (electronic discrete variable automatic computer). This new machine had 4,000 vacuum tubes (as compared to its predecessor that had 18,000) and 10,000 crystal diodes which allowed the computer to be without errors for up to 8 hours at a time. EDVAC was considered â€Å"the first storage program computer† (Parker) and had 32 words of memory. This machine was fully set up and operating at Manchester University by mid 1948. Soon after the personal computer became a key focus for many computer companies. In 1957, IBM created the first personal computer, but unfortunately, this machine was not practical for the consumer market, with an outlandish price or $55,000. Farther down the road, in 1973, Scelbi Computer Consulting Company released the Scelbi-8H microcomputer which was $565 and came with one kilobyte of RAM.

Dr. Pepper/7 up Inc. Squirt brand Case Essay

Introduction and Marketing Issues- Dr Pepper/7Up Inc., is one of the largest soft drinks company in the world. This company has its production in 200 countries. Most popular soft drinks are: Dr Pepper, 7 UP, RC cola, A&W Root Beer, Canada dry, Hawaiian Punch, and Squirt. Squirt, is a drink that was invented in the course of an experiment by Herb Bishop in 1938. It was a new carbonated soft drink that required less fruit and less sugar to produce hence it was quite famous during WWII. Later, in 1977, Squirt was bought by a bottler Holland Michigan. The company updated Squirt’s logo and positioned the brand as a mainstream soft drink. Squirt joined A&W Brands in 1986, which was later purchased by Cadbury Schweppes PLC in 1993. Responsibility for manufacturing, marketing, and distribution of Squirt was assigned to Dr Pepper/Seven Up, Inc, which had been acquired by Cadbury Schweppes PLC in 1995. It still remains under the Dr Pepper/Seven Up, Inc. branch. Nowadays, Squirt is bottled and sold by some 250 Bottlers in the US. Since 1990 Squirt’s unit sale volume has been stable until recently. There is a huge volume of carbonated soft drink consumption in the US. American consumes 849 eight- ounce annually. CSD are popular among individuals aged 20 – 49. Consumption of diet drinks is popular at the age group of 25 and over. Today, Squirt’s product line consists of regular, diet, Ruby Red, and Diet Ruby Red. Diet Squirt and Diet Ruby Red account for 20% of Squirt’s total sales. The study of Squirts sales volume has shown a slow decline in recent years, although squirt remains one of the best selling brands among citrus flavored drinks, still the competition due to better marketing budgets and techniques from the two main competitors Coca cola and Pepsi and changing market trends can bring the market share down for Squirt. The flat sales of Squirt need to be boosted before competing brands begin to erode the market share enjoyed by Squirt, therefore to safeguard against this Kate Cox, brand manager at Dr. Pepper/ seven up inc began to develop plan for market targeting and product positioning as prescribed by Foote, Cone and Belding that is brand’s advertisement agency. In the mid- summer 2001, Squirt Brand management team, had to begin drafting annual advertising and promotion plan for Squirt in the US to chart a right marketing plan the team had to come up with answers for the following questions: Q1: What should be Squirt’s target market? Or what target market to choose? (FCB recommendations) Q2: How should Squirt be positioned according to the target market? Q3. Is it beneficial to follow recommendation of Foote, Cone and Belding of targeting and positioning Squirt or should old methods be followed or there should be some new innovative methods to increase sales and promotion of Squirt? Situational analysis- Squirt has been advertised in all the mediums of media like newspapers, television, and radio. Although squirt remains one of the best selling brands among citrus flavored drinks, still the study of Squirts sales volume has shown a slow decline in recent years. The competition due to better marketing budgets and techniques from the two main competitors Coca cola and Pepsi and changing market trends can bring the market share down for Squirt. Squirts advertising agency Foote, Cone and Belding suggested market targeting and brand positioning as two ways for Squirt to come out of this problem. Following their suggestion and considering that the answers to the questions mentioned above will serve as main decision making tools we analyzed the market situation for Squirt. Competitive market- Carbonated drink industry is highly competitive industry As mentioned previously this industry of carbonated drinks is dominated by three companies, Coca cola, Pepsi and Dr. Pepper/ 7 up inc These three companies also represent the top ten selling brands in the United States market. Squirt brand of Dr. Pepper is the best selling carbonated grapefruit soft drink brand in the United States. It is a caffeine-free, low-sodium carbonated soft drink brand with a distinctive blend of grapefruit juices that gives it a tangy, fresh citrus taste. Hence it has a different market then other caffeinated drinks but it has competitors in form of Fresca, citrus, mellow- yellow and surge from Coca – cola and mountain dew from Pepsi. Consumer research conducted by Dr. Pepper/ 7 up inc. in taste testing of Squirt and Citrus of coca-cola group indicated that Squirt scored higher on the thirst quenching attribute. Compared to Dr. Pepper/7up inc. Coca- Cola and Pepsi show more aggressive for of adv ertising and promotion of products Consumer. Buyer Behavior and customer segmentation- Data suggests that in U.S the consumers drink more carbonated drink then tap water. In 2000 alone, consumers on average drank 53 gallons of soft drinks per person a year. This statistics shows that there is a huge market for carbonated drinks in U.S. It was observed that age and ethnic/racial angle played an important role in growing consumption of soft drinks. Hence changing demographics have been critical factors in the growing popularity of these flavored soft drinks. Age- Previous target market for squirt has been between 18 to 44 yrs old. According to the research by Foote, Cone and Belding, Squirt was more of a thirst quenching product then refreshing. They suggested that youngsters would identify with this â€Å"thirst quenching attribute of Squirt, and the research also suggests that this group is supposed to be the large consumer of soft drinks. Therefore, they recommended targeting youngsters between 18 -24 year old. Ethnic/ racial- In U.S 25% Americans are under 18 years of age and one quarter of U.S population is Hispanic and African- American. By a census in 2000, it was predicted that soon 17% out of youth under the age of 18 will be Hispanic; also they will amount to 45% of all minorities in U.S thus surpassing African Americans to become the largest ethnic group in U.S. It was also observed that per capita consumption of flavored soft drinks is higher in Hispanics and African- American than the other racial groups. This information prompts a wise decision to target these ethnic- racial groups to increase the market share of the squirt flavored carbonated drink. If the census of 2000 is accurate then it is a fact that to target this huge population of Hispanics and African- Americans as future market for Squirt will be very beneficial. Squirt has already been exposed to many Hispanics, primarily those of Mexican decent because of the popularity of the beverage in Mexico. It is one of the largest selling brands of soda in Mexico, and Squirt has large brand recognition there. Competitive market- Carbonated drink industry is highly competitive industry As mentioned previously this industry of carbonated drinks is dominated by three companies, Coca cola, Pepsi and Dr. Pepper/ 7 up inc These three companies also represent the top ten selling brands in the United States market. Squirt brand of Dr. Pepper is the best selling carbonated grapefruit soft drink brand in the United States. It is a caffeine-free, low-sodium carbonated soft drink brand with a distinctive blend of grapefruit juices that gives it a tangy, fresh citrus taste. Hence it has a different market then other caffeinated drinks but it has competitors in form of Fresca, citrus, mellow- yellow and surge from Coca – cola and mountain dew from Pepsi. SWOT analyses – SWOT analyses of the Squirts market potential, is as follows: Strengths- Squirt is the best selling carbonated grapefruit soft drink brand in the United States. It is already has brand name recognition in the Mexican market, hence while targeting the Hispanic population Squirt will have a competitive edge over his competitors who are also targeting the same market fiercely. Weaknesses- Squirt brand has budget restrictions for advertising and promotion, which is not the case with its competitors like Coca- cola and Pepsi. Opportunities- Squirt has a huge opportunity to successfully expand its brand by targeting young because their grape flavor attracts more youngsters because of its unique thirst quenching attribute and. penetrating Hispanic groups and African – American market to target them as guaranteed consumers for future, as it is predicted that Hispanics are going to be the most populous ethnic group with more number of youths as compared to other minority groups in U.S. Threats- There are no threats specifically, but depending too much on particular ethnic group and particular age, in short narrow targeting criteria can prove to be disaster if it backfires due to certain reasons, anchoring the target consumers because they are the main source and they dictate the location to get the soft drink, also dominate taste preferences because soft drinks is an elastic product. Considering the above mentioned information, it is clear that the recommendations of Foote, Cone and Belding for targeting and positioning of Squirt are rational and by targeting Hispanic and African – American, young population of 18 to 24 yrs of age will be beneficial for Squirt in a long run. Problems and Opportunities: Young Hispanics are considered to be the target market for positioning of Squirt for brand promotion. Also, considering the fact that Squirt is already popular among the Mexicans, can be used as a positive sign for this venture. Facts mentioned above in the situational analysis like that Hispanics are fast growing ethnic group in U.S, it is predicted that maximum number of youth is going to belong to the Hispanic community, Hispanics, does not like hard sell messages and likes messages that are real and relevant to them, they like shop closer to home in mom and pop stores, also the majority would prefer ads in Spanish (50%) while 30% prefer English and the rest have no preference. Positioning and specific targeting is the main issue for the Squirt brand. The advertisements are not appealing to the suggested new modified target audience which should include Hispanics (specifically in the states of California and Texas). The advertisements should focus more on real life moments while showing Squirt being consumed by individuals. This will allow the target audience to connect with the Squirt brand. Also, Squirt should show advertisements in Spanish as well as English. Also, budget for advertising should be expanded. Strategy: Using the above information and the research provided by FCB’s presentation, it is clear that Squirt should focus on the age demographic of 18-24 year olds. An effective marketing campaign targeted towards 18-24 year olds has a two potential results: 1) a short term solution of increasing sales of squirt to 18-24 year olds and 2) a long-term solution of positioning squirt as a staple beverage for 18-24 year olds such that as consumers of squirt move out of the targeting age demographic they will continue to be loyal consumers of Squirt, thus increasing squirt sales in the 25+ market within a few years. Kate Cox has a few options in how she markets Squirt to the target audience of 18-24 year olds: †¢ A â€Å"multicultural marketing mind-set† approach †¢ 18-24 year-olds (regardless of race) †¢ A hybrid approach 1) A multicultural marketing approach would appeal to the increasing amount of Hispanics and African Americans in the 18-24 age range. It would also provide for the popularity of Squirt in Mexico to filter in to the U.S.’s Mexican population. The concern with such a strategy, however, is that Caucasian’s are still the largest consumer of Squirt. The risk with a multicultural marketing mind-set is that such a marketing campaign has the potential to isolate Caucasian consumers. The benefit of such a campaign is to increase the consumer base to those who are not Caucasian, trusting that Caucasian’s will continue to consume Squirt, a wider appeal of the beverage to consumers would increase sales. 2) An 18-24 year old marketing campaign would target all consumers in the 18-24 demographic. By identifying Squirt as a popular beverage amongst consumers in this age range, regardless of race, Squirt has the potential to both increase sales within the age demographic as well as within the Hispanic and African-American demographic. Such a campaign would have to be carefully thought out and the recommendation is for Cox to identify a celebrity or fad that is popular amongst 18-24 year olds, regardless of race. Such a campaign could be aligned with an event. For example, a Squirt campaign that is aligned with the Olympics with Olympic athletes as spokespersons could appeal to 18-24 year olds regardless of race. Another strategy that could work is partnering with a popular television program or event. For example, Coca-Cola’s sales increased with it being the official beverage of American Idol judges. Such alignment with a popular TV program is sure to increase sales amongst all races within the targeting age-demographic. 3) A hybrid approach would, perhaps, be the most expensive, however, if nervous about leaving out the Hispanic and African-American populations through an overall marketing campaign targeting towards all 18-24 year olds, Squirt could do a â€Å"spin-off† campaign with commercials and packaging in Spanish. Such a campaign would reach all 18-24 year olds as well as all Hispanics, regardless of age. The initial costs are the initial down-fall, however a successful campaign could re-define Squirt in two needed demographics, all Hispanics and all 18-24 year olds. Recommendation: A Hybrid campaign is the best option for Squirt. As 73% of Squirt consumers are Caucasian, redefining Squirt as a drink popular amongst 18-24 year olds with celebrity or event backing popular amongst the targeting demographic is the best option to create a brand for Squirt that will create consumer loyalty amongst 18-24 year olds, securing a place in the 25+ market within a few years. A smaller, geographic specific side campaign targeting towards Hispanics with Spanish ads and packaging will help Squirt capitalize on its popularity in Mexico and will see an increase in sales in border states, such as California and Texas.

Essay on Project Management Trends The DMM Model - 834 Words

RESEARCH PROJECT MANAGEMENT TRENDS: THE DMM MODEL by Olivia Romero Sà ¡nchez Jones International University February 8, 2012 Survey of Project Management Trends As an IT and Business Process Consultant, my clients hire me to help them implement different types of projects according to their needs. Some of these projects may be developing and implementing new systems, which are long-term projects, costly and critical for the organization. As a project manager, I am responsible for delivery of the assigned project on schedule; we accomplish this using different project management and software development methodologies. Searching about new project management trends to improve my work, I looked at an†¦show more content†¦Note. From Flynn, D, Pan, G, Keil, M and Mà ¤hring M. (2009). De-escalating IT Projects: The DMM Model. Communications of the ACM, vol. 52, no 10. doi: 10.1145/1562764.1562797. In my line of work as a consultant, is a requirement to be an expert in project management, but sometimes the client is the one who doesn’t have the discipline to change a project plan. They may not know how to follow a specific methodology or use project management tools. In that case, we have to teach them the project management techniques or specification at the same time we are executing the new project. I found the DMM Model useful because we can use these 5 levels of maturity to explain the client where they stand and all the things they have to do to start an IT project. For example, they may need to implement a Project Management Office, a Quality Assurance Team or a Change Management Team that helps organizations minimize project risk and failures. The authors considered that not all the organizations are ready to attaining high levels on the DMM Model (Flynn, Pan, Keil and Mà ¤hring, 2009); they explained that this depends on the nature of the organization, the frequency and critically of complex IT projects, and the skill base of its managers. I personally agree with them, for example if a client hires me to develop and implement a small system like a Help Desk for the service customer process andShow MoreRelatedMarketing Management 14th Edition Test Bank Kotler Test Bank173911 Words   |  696 PagesMarketing Management, 14e (Kotler/Keller) Chapter 1 Defining Marketing for the 21st Century 1) Which of the following statements about marketing is true? A) It is of little importance when products are standardized. B) It can help create jobs in the economy by increasing demand for goods and services. C) It helps to build a loyal customer base but has no impact on a firms intangible assets. D) It is more important for bigger organizations than smaller ones. E) It is seldom used by nonprofit